Been a busy bee lately. Lot’s happening in the day time at Poke. And lots of nice things to keep me busy in the evenings too. The above is a work in progress identity design for the lovely Elaine of Lainey’s Cakes. ( They are damn good by the way! The cakes i mean ;) ). A favour for a friend type-of-project. It’s been a great typography challenge so far. And hopefully when i’m done i’d like to share with you my creative process from sketch to finished printed items. ( This is just a photoshop mockup to show how a screen printed cake-box tag might look ). Let me know what you think, and if you have any cunning ideas i could incorporate in to Lainey’s wonderful world of cupcakes!