Converse Spelling Bee

Have a go with this cute little number. It works in a way i’ve never seen done.
There’s an interesting subversion of regular ad space, to make part of the game – the game that’s really an ad that is … :D Where’s the line between selling you fun so you’ll buy a product, or selling you a product so you can have fun .. ? The idea spans multi urls but in a super simple way. I’m into that idea at the moment as you can probably tell by all these balloons floating around!

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