Games as Ads, and Hijacking Ads to be part of Games
Have a go with this cute little number. It works in a way i’ve never seen done.
There’s an interesting subversion of regular ad space, to make part of the game - the game that’s really an ad that is … 
Where’s the line between selling you fun so you’ll buy a product, or selling you a product so you can have fun .. ? The idea spans multi urls but in a super simple way. I’m into that idea at the moment as you can probably tell by all these balloons floating around!
Said, on June 26th, 2008 at 4:26 am :
It’s funny you mention this Nicky because I did a site this year for M&Ms and Indiana Jones and they have a gate
upfront to stop kids from playing because of the ad laws here in the US. All in all I love pitching games as ads personally.
Check it out, let me know what you think. http://mms.com/us/indianajones
Said, on June 26th, 2008 at 8:58 am :
Hey i had a go on your Indiana Jones game. Good fun
i like the aesthetic of the maze and the little mini adventures as you go through. How long do you reckon it takes to finish it ?
What’s the US law then ? That kids can’t play games that are pushing product, or can’t be exposed to advertising of junk foods and sweets? Seems a bit odd, it’s not like it’s an Indiana Poker site!
Said, on June 27th, 2008 at 12:41 am :
Yeah the law is that companies can’t aggressively advertise to kids in any kind of indirect way. It takes me about 5 minutes because they made the first game much harder than I expected. That spider is fast. Well that US advertisers were so devious in the past a lot of laws got passed to protect children and the companies are terrified of law suits.